Our Story

Best possible diamond available on planet earth and, most interestingly, created by humans. A testament to human creativity with a bare-minimal carbon footprint.

- Consumer seeking ultimate luxury.

The quest to create the most elite and superior diamond, the "GIA D FLAWLESS," began when a customer requested a Lab Grown Diamond of unparalleled quality. From sourcing the rough stone to the intricate polishing process (yes, multiple times, and it’s no easy feat!), every step has been a challenge. Achieving the coveted GIA D color and flawless clarity in lab-grown diamonds is already a rare feat, but creating one that is truly FLAWLESS felt like a journey to the moon and back. Yet, that’s the beauty of the craft—the dedication to excellence.

The gratitude and awe we saw in our customer's eyes only fueled our passion to continue creating these exceptional diamonds. However, even with all the effort, the number of diamonds that meet our rigorous standards is incredibly limited. As a result, we have chosen to share these extraordinary stones only with a select group of brands and jewelers who truly understand the rarity and significance of such gems, offering them to their customers as a testament to the art of creation.

Very rare, made with precision, high end craftsmanship and backed with the most trusted brand in the diamond industry – GIA, Gemological Institute of America.

That is why
ONLY D FLAWLESS.

- Founding team at AmourPur.